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# Metadata
Add SEO metadata to Next.js pages using the Metadata API.
## Important: Server Components Only
The `metadata` object and `generateMetadata` function are **only supported in Server Components**. They cannot be used in Client Components.
If the target page has `'use client'`:
1. Remove `'use client'` if possible, move client logic to child components
2. Or extract metadata to a parent Server Component layout
3. Or split the file: Server Component with metadata imports Client Components
## Static Metadata
```tsx
import type { Metadata } from 'next';
export const metadata: Metadata = {
title: 'Page Title',
description: 'Page description for search engines',
};
```
## Dynamic Metadata
```tsx
import type { Metadata } from 'next';
type Props = { params: Promise<{ slug: string }> };
export async function generateMetadata({ params }: Props): Promise<Metadata> {
const { slug } = await params;
const post = await getPost(slug);
return { title: post.title, description: post.description };
}
```
## Avoid Duplicate Fetches
Use React `cache()` when the same data is needed for both metadata and page:
```tsx
import { cache } from 'react';
export const getPost = cache(async (slug: string) => {
return await db.posts.findFirst({ where: { slug } });
});
```
## Viewport
Separate from metadata for streaming support:
```tsx
import type { Viewport } from 'next';
export const viewport: Viewport = {
width: 'device-width',
initialScale: 1,
themeColor: '#000000',
};
// Or dynamic
export function generateViewport({ params }): Viewport {
return { themeColor: getThemeColor(params) };
}
```
## Title Templates
In root layout for consistent naming:
```tsx
export const metadata: Metadata = {
title: { default: 'Site Name', template: '%s | Site Name' },
};
```
## Metadata File Conventions
Reference: https://nextjs.org/docs/app/getting-started/project-structure#metadata-file-conventions
Place these files in `app/` directory (or route segments):
| File | Purpose |
| ------------------------------- | --------------------------------------------- |
| `favicon.ico` | Favicon |
| `icon.png` / `icon.svg` | App icon |
| `apple-icon.png` | Apple app icon |
| `opengraph-image.png` | OG image |
| `twitter-image.png` | Twitter card image |
| `sitemap.ts` / `sitemap.xml` | Sitemap (use `generateSitemaps` for multiple) |
| `robots.ts` / `robots.txt` | Robots directives |
| `manifest.ts` / `manifest.json` | Web app manifest |
## SEO Best Practice: Static Files Are Often Enough
For most sites, **static metadata files provide excellent SEO coverage**:
```
app/
├── favicon.ico
├── opengraph-image.png # Works for both OG and Twitter
├── sitemap.ts
├── robots.ts
└── layout.tsx # With title/description metadata
```
**Tips:**
- A single `opengraph-image.png` covers both Open Graph and Twitter (Twitter falls back to OG)
- Static `title` and `description` in layout metadata is sufficient for most pages
- Only use dynamic `generateMetadata` when content varies per page
---
# OG Image Generation
Generate dynamic Open Graph images using `next/og`.
## Important Rules
1. **Use `next/og`** - not `@vercel/og` (it's built into Next.js)
2. **No searchParams** - OG images can't access search params, use route params instead
3. **Avoid Edge runtime** - Use default Node.js runtime
```tsx
// Good
import { ImageResponse } from 'next/og';
// Bad
// import { ImageResponse } from '@vercel/og'
// export const runtime = 'edge'
```
## Basic OG Image
```tsx
// app/opengraph-image.tsx
import { ImageResponse } from 'next/og';
export const alt = 'Site Name';
export const size = { width: 1200, height: 630 };
export const contentType = 'image/png';
export default function Image() {
return new ImageResponse(
(
<div
style={{
fontSize: 128,
background: 'white',
width: '100%',
height: '100%',
display: 'flex',
alignItems: 'center',
justifyContent: 'center',
}}
>
Hello World
</div>
),
{ ...size }
);
}
```
## Dynamic OG Image
```tsx
// app/blog/[slug]/opengraph-image.tsx
import { ImageResponse } from 'next/og';
export const alt = 'Blog Post';
export const size = { width: 1200, height: 630 };
export const contentType = 'image/png';
type Props = { params: Promise<{ slug: string }> };
export default async function Image({ params }: Props) {
const { slug } = await params;
const post = await getPost(slug);
return new ImageResponse(
(
<div
style={{
fontSize: 48,
background: 'linear-gradient(to bottom, #1a1a1a, #333)',
color: 'white',
width: '100%',
height: '100%',
display: 'flex',
flexDirection: 'column',
alignItems: 'center',
justifyContent: 'center',
padding: 48,
}}
>
<div style={{ fontSize: 64, fontWeight: 'bold' }}>{post.title}</div>
<div style={{ marginTop: 24, opacity: 0.8 }}>{post.description}</div>
</div>
),
{ ...size }
);
}
```
## Custom Fonts
```tsx
import { ImageResponse } from 'next/og';
import { join } from 'path';
import { readFile } from 'fs/promises';
export default async function Image() {
const fontPath = join(process.cwd(), 'assets/fonts/Inter-Bold.ttf');
const fontData = await readFile(fontPath);
return new ImageResponse(<div style={{ fontFamily: 'Inter', fontSize: 64 }}>Custom Font Text</div>, {
width: 1200,
height: 630,
fonts: [{ name: 'Inter', data: fontData, style: 'normal' }],
});
}
```
## File Naming
- `opengraph-image.tsx` - Open Graph (Facebook, LinkedIn)
- `twitter-image.tsx` - Twitter/X cards (optional, falls back to OG)
## Styling Notes
ImageResponse uses Flexbox layout:
- Use `display: 'flex'`
- No CSS Grid support
- Styles must be inline objects
## Multiple OG Images
Use `generateImageMetadata` for multiple images per route:
```tsx
// app/blog/[slug]/opengraph-image.tsx
import { ImageResponse } from 'next/og';
export async function generateImageMetadata({ params }) {
const images = await getPostImages(params.slug);
return images.map((img, idx) => ({
id: idx,
alt: img.alt,
size: { width: 1200, height: 630 },
contentType: 'image/png',
}));
}
export default async function Image({ params, id }) {
const images = await getPostImages(params.slug);
const image = images[id];
return new ImageResponse(/* ... */);
}
```
## Multiple Sitemaps
Use `generateSitemaps` for large sites:
```tsx
// app/sitemap.ts
import type { MetadataRoute } from 'next';
export async function generateSitemaps() {
// Return array of sitemap IDs
return [{ id: 0 }, { id: 1 }, { id: 2 }];
}
export default async function sitemap({ id }: { id: number }): Promise<MetadataRoute.Sitemap> {
const start = id * 50000;
const end = start + 50000;
const products = await getProducts(start, end);
return products.map((product) => ({
url: `https://example.com/product/${product.id}`,
lastModified: product.updatedAt,
}));
}
```
Generates `/sitemap/0.xml`, `/sitemap/1.xml`, etc.